/ Custom software consultancy
We build software
that fits how your
business works.
Custom apps, AI automation, and mobile products for businesses that have outgrown spreadsheets and off-the-shelf tools. India-based engineering team.
/ Clients
/ What we build
Full-stack engineering,
focused on outcomes
Technologies we work with
/ Why work with us
We build around your business,
not the other way.
Honest before profitable
We ask hard questions before writing code. If off-the-shelf software solves your problem, we will say so. Clients come back because we do not oversell.
Right-sized, not bloated
Every project is scoped to exactly what you need. We build the simplest thing that solves the real problem. Complexity is earned, not assumed.
Built for production, not demos
Every system ships tested, documented, and monitored from day one. Not just functional — reliable under real conditions.
A partner, not a contractor
We stay invested after launch. Your systems evolve with your business. Most clients work with us for years, not a single project.
/ Our process
How we develop software
Structured and transparent from first call to long-term support.
Understand
We start with your business, not the technology. Goals, constraints, existing systems, and what "done" actually means.
Plan
Architecture before code. We scope a focused first phase with fixed deliverables so you know exactly what you are paying for.
Build
Weekly milestones with working software at every stage. Tested, deployed, reviewed. No multi-month black boxes.
Maintain
Monitoring from day one. Support, incident response, and ongoing iteration as your business grows.
Common questions
Before you reach out
What kind of companies does Nub Labs work with?
We work with insurance companies, lead generation businesses, SaaS startups, and SMBs that need custom software. Our sweet spot is businesses that have outgrown spreadsheets and off-the-shelf tools but do not need enterprise software pricing.
How quickly can you start a project?
Typically within 1–2 weeks of our initial call. We scope tightly, agree on deliverables, and start building. For urgent projects we can sometimes start sooner. Just ask.
Do you work on fixed price or time and materials?
Both. For well-defined projects we prefer fixed price so you know exactly what you are paying. For evolving products we use weekly milestones with a clear scope at each stage.
What makes Nub Labs different from hiring a freelancer?
Freelancers are individuals. We are a team. You get a project manager, senior engineers, and QA. We write documentation and hand over code you can maintain independently. We do not go silent mid-project.
Can you help if we are not sure what to build?
Yes. We offer technical consulting specifically for this. We will audit your current situation, map your options, and give you an honest recommendation, even if the answer is that you do not need custom software.
Work with us
Have a project in mind?
We will tell you honestly if we are the right fit. If we are not, we will point you in the right direction.
No commitment required. We respond within 24 hours.